Selected Work

Engagement Alchemy

Modern Data Infrastructure Summit

Produced a first-year technical conference from a $150K wishlist budget down to break-even at $40K. 78 attendees, 5 sponsors, 8 speakers, full day at The Foundry SF.

Gatewear

A decade running a full-stack e-commerce and fulfillment operation for the Burning Man Project. 2,200+ orders per cycle, 18+ products, 6+ vendors, two weeks of on-playa distribution.

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Shopify

Over six years at Shopify, I built and ran community programs, led cross-functional marketing campaigns, and supported the company's biggest enterprise launch.

Commerce Components by Shopify

PMM and program support for Shopify's enterprise GTM launch at NRF 2023. 10+ workstreams, 114 team members, 500+ deliverables.

Portland Streetcar x Shopify

Turned Portland's transit system into a local commerce engine. 300K daily impressions, $21K in merchant gift cards, 1,100+ contest entries.

The Shopify Merchant Lounge

Shopify's first-of-its-kind physical community space. 4,000+ visitors, open 4 days a week, the model that informed LA and NY spaces.

Shopify Commerce Awards 2020

A global contest celebrating the partner ecosystem. Nearly 3,000 submissions, 9 winners, navigated multi-country legal eligibility.

ShopLaunch

From a 2-day experiment to a recurring community engine. 50+ entrepreneurs launched, one went from concept to first sale in 5 hours.