I'm Jenneviere

I turn early-stage momentum into events and content that actually ship.

For 20+ years I've helped startups and enterprise teams alike find the right mix of live programming, community, and content infrastructure to move their business forward. Lately that's meant producing technical summits, building GTM content systems for data and AI startups, and hosting the recurring programming that keeps an audience engaged between launches.

Is it time to turn your next event or content backlog into something that actually runs itself? Let's talk.

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What I do

I work at the intersection of two things: getting people in a room (or on a call, or in a feed) at the right moment, and building the systems that make that repeatable.

That's meant scoping a first-year technical conference from a $150K wishlist down to a break-even $40K and running it. It's meant taking a startup's ad hoc content workflow and turning it into shared infrastructure the whole team could use. It's meant hosting a podcast and a meetup series that keep a startup's audience warm long after the launch buzz fades.

I've done this at every scale, from a two-person startup to Shopify's biggest enterprise launch to a decade running full-stack ecommerce operations for the Burning Man Project. The scale changes. The job doesn't: find the raw material, distil it into something people actually want to show up for, and build the process that keeps it going.

Ways we can work together

Event Production

Conferences, summits, meetup series, launch events, executive dinners. I scope the budget, wrangle the speakers and sponsors, and run the day, so you get a room full of the right people without burning six months of runway getting there.

See event work →

GTM & Content Strategy

Fractional GTM and content support for startups that need more than a freelancer and less than a full hire. I build the workflows and infrastructure, not just the one-off deliverable, so your content and GTM motion still works when I'm not in the room.

Explore retainer work →

These are where most of my work lives, but not the limit of it. Twenty-five years in, my actual skillset is wider than two pages can cover; community building, DevRel, brand voice, whatever the blurry, grey-area task turns out to be. If what you need doesn't fit neatly into either lane above, that's not a reason not to reach out.

Contact me →

Got an event that needs to happen, or a content backlog that needs a system? Let's talk about what a fractional engagement could look like.