Event Production
I scope the budget, wrangle the speakers and sponsors, and run the day, so you get a room full of the right people without burning six months of runway getting there.
What I bring
Events are where a lot of good ideas quietly turn into wasted budget. My job is making sure that doesn't happen: pressure-testing the wishlist against the real budget, building the run-of-show, chasing down the details nobody wants to own, and staying calm when something breaks two hours before doors open.
I've produced everything from a first-year technical conference to executive dinners to a company's biggest enterprise launch. Different rooms, same discipline: know what the event actually needs to do for the business, then build backward from there.
What that's looked like
MDI Summit
Produced a first-year technical conference: a $150K wishlist scoped down to a break-even $40K budget. 170+ registrants, 8 speakers, 5 sponsors, a full day at The Foundry SF, no surprises on the day.
Commerce Components by Shopify (NRF 2023)
PMM and program support for Shopify's enterprise GTM launch. 10+ workstreams, 114 team members, 500+ deliverables, coordinated across a company-wide launch with a hard, immovable date.
The Shopify Merchant Lounge
Shopify's first-of-its-kind physical community space. 4,000+ visitors, open four days a week, became the model that informed the LA and NY spaces that followed.
The range
Conferences and summits. Meetup series and panel programming. Launch events tied to a product or GTM milestone. Executive dinners. Contests and activations that need real logistics behind them. If it involves getting people in a room (or in front of a screen at the same time) and it needs to go right, this is the work.
Got an event on the calendar that needs a producer, not another Google Doc?